Pay Per Click
PPC (Pay-Per-Click) search advertising is one of the two forms of search engine marketing. The plus sides for PPC marketing are that its very quick to get up and running, and its also extremely measurable. The most common downside is that it can be quite expensive and inefficient if you don't know what you're doing. A PPC expert can help you manage your campaign to produce optimal results.
Our most popular offering is our ongoing PPC management service - in which we handle everything needed to create and manage your PPC (pay-per-click) campaign. It includes keyword research, ad copy development and testing, tracking, revisions, etc. This offering is designed to take the worry off your mind - we'll take the responsibility to make sure your campaign is producing results.
Additionally, we offer two one-time PPC management services. They are useful if your firm is looking to give this medium a test drive or kick a little life into your current campaign.
PPC Campaign Setup / Test Campaign (6-Week Program)
- Setup campaign with PPC provider (Google AdWords, Yahoo Search Marketing, MSN AdCenter).
- The campaign will be in your name, and all click charges will be billed directly to your firm.
- Identify and prioritize keywords to bid on via Keyword Research Report (separate charge)
- Structure campaigns and ad groups for clear, logical, actionable organization
- Write and test ad copy variations to determine what ads produce the best click-through rates (CTR)
- Track traffic among different campaigns through to actions and/or conversions (leads, orders, viewing a certain page, etc.)
Week 1 |
Create Account. Install tracking. |
Week 2 |
Create Account. Install tracking. |
Week 3 |
Roll out new campaign and ad group structure, new ad copy, new keywords. |
Week 4 |
Initial revisions, trim the fat. |
Week 5 |
Re-allocate budget based on results. |
Week 6 |
Final revisions and fine-tuning. |
PPC Campaign Audit (6-Week Program)
- Review and revise/improve your current campaign
- Identify and prioritize keywords to bid on via Keyword Research Report (separate charge)
- Re-structure campaigns and ad groups to improve organization
- Write and test new ad copy variations to improve click-through rates (CTR)
- Track traffic among different campaigns through to actions and/or conversions (leads, orders, viewing a certain page, etc.)
Week 1 |
Install tracking. Gather baseline "before" data. Keyword Research gathered and analyzed. |
Week 2 |
Install tracking. Gather baseline "before" data. Keyword Research gathered and analyzed. |
Week 3 |
Roll out new campaign and ad group structure, new ad copy, new keywords. |
Week 4 |
Initial revisions, trim the fat. |
Week 5 |
Re-allocate budget based on results. Shift distribution of ad copy based on results. |
Week 6 |
Final revisions and fine-tuning. |
Ongoing PPC Campaign Management
We take care of absolutely everything needed. We run your campaign for you, and revise it each and every month to ensure optimum performance.
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